The Journey of a Mom
Making a Change

Who We Are

Sober Is the New Cool is dedicated to creating a compassionate and supportive community where healing, recovery, and growth are celebrated. With a focus on empathy, connection, and breaking stigma, the organization uplifts individuals on their journey toward wellness and reminds the world that no one heals alone.

Our Mission

From love for my son to a worldwide wave of wellness, this is our story of hope and heart 🤍

Our Vision

We imagine a world where healing is honored, stigma has no place, and every person feels seen, heard, and cherished. Wellness is more than a personal journey, it is a shared experience, strengthened through genuine connection, empathy, and love. We strive to create meaningful bonds that cross borders, cultures, and backgrounds, bringing people together in a spirit of understanding and hope. By uplifting one another and celebrating every step toward wellness, we can transform lives, spark courage, and remind the world that no one heals alone.

Connect With Us

We’re not waiting for change — we’re creating it. One white heart, one act of kindness, one honest conversation at a time. This is wellness with soul — raw, real, and for everyone. Because when we heal together, the world gets better 🤍

one heart can change a moment, many hearts can change the world

Your support makes a world of difference to Sober is the New Cool.
By sending out white hearts, we remind people they are never alone and honor their journey to becoming their best selves.

Real stories

Inspiring journeys of transformation and hope

"I received a white heart from Kim when I was in my first year of sobriety, and I remember just holding it in my hand and thinking — this is really amazing that I’ve made this connection with someone who’s on the other side of the world. It’s just a very small token that represents a very big message and I just love that she does this. I just think this is Kim all over and everything Sober is the New Cool represents is about caring for other people, letting other people know they’re not alone, and there is support out there."

Kate
Recovery advocate

"A little bit of empowerment and love all wrapped up in the most beautiful tiny white heart. This heart came from Kim at Sober is the New Cool and I got it when received my shirt. The message behind it is that we are not alone. We are together, we are loved, and as long as I have this with me, I have a little piece of sobriety armor. I use it when I go out to events, sometimes I use it if I’m going to the grocery store and I know I'm shopping by the alcohol aisle, and other times I just sit and hold it. I love you Kim and I love my white heart."

Jamie
Recovery advocate