Redefining Cool
Kindness
We lead with compassion, nurturing a world where every person feels seen, heard, and valued.
Integrity
We act with honesty and authenticity, ensuring our commitment to healing and support shines in every choice we make.
Wellness
We champion holistic well-being—emotional, mental, and physical—empowering individuals to thrive and embrace their full potential.
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Inclusitvity
We celebrate every voice, every story, and every path, creating spaces where diversity is honored and everyone belongs.
Real stories
Inspiring journeys of transformation and hope
"I received a white heart from Kim when I was in my first year of sobriety, and I remember just holding it in my hand and thinking — this is really amazing that I’ve made this connection with someone who’s on the other side of the world. It’s just a very small token that represents a very big message and I just love that she does this. I just think this is Kim all over and everything Sober is the New Cool represents is about caring for other people, letting other people know they’re not alone, and there is support out there."
Kate
Recovery advocate
"A little bit of empowerment and love all wrapped up in the most beautiful tiny white heart. This heart came from Kim at Sober is the New Cool and I got it when received my shirt. The message behind it is that we are not alone. We are together, we are loved, and as long as I have this with me, I have a little piece of sobriety armor. I use it when I go out to events, sometimes I use it if I’m going to the grocery store and I know I'm shopping by the alcohol aisle, and other times I just sit and hold it. I love you Kim and I love my white heart."
Jamie
Recovery advocate
becoming the best version of ourselves
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